To manufacture snacks of consistent quality, at a cost that lets whoever sells them compete, and to deliver them complete and on time. Every order fulfilled is the product we actually sell.
Thirty years making snacks in northeastern Mexico
Frituras y Condimentos Selectos, S.A. de C.V. was born in Guadalupe, Nuevo León, with a simple idea: make genuinely good snacks at a price the traditional channel could sustain. Three decades later we still have the same plant, the same craft and a good deal more experience.
Our history
From a workshop to a five-line plant
The company was founded in December 1993 as a small operation dedicated to corn snacks. Our first customers were neighborhood stores across the Monterrey metropolitan area, and the business grew the way the traditional channel grows: product by product, shopkeeper by shopkeeper.
Over the years new lines were added — wheat crisps, peanuts and seeds, snack mixes — and with them the infrastructure to sustain them: more plant floor, documented process control and a stable team, many of whom have been with us for more than a decade.
Today Friconsel manufactures its own brand, produces private label for third parties and exports. The scale has changed; the standard we hold our product to has not.
The plant
Where and how we produce
Our facility is in Guadalupe, Nuevo León, inside the Monterrey metropolitan area and just over two hours from the Texas border.
- Location
- Guadalupe, Nuevo León, Mexico
- Active lines
- 5 product lines
- Warehouse
- Finished goods and raw materials
Ruíz Cortines 150-A Ote., Col. Villas de San Antonio
Guadalupe, Nuevo León, México
Guadalupe, Nuevo León, México
Who we are
Mission, vision and values
To be the reference snack manufacturer of northeastern Mexico: the plant brands turn to when they need to produce well, and the one consumers find — without knowing it — in the corner store and across the border.
Values
- 01
Delivery
A committed date is hard data, not an estimate. If something is going to move, you hear it beforehand.
- 02
Consistency
The same product tastes the same in January and in September. It is the only way a brand can be built on our plant.
- 03
Direct dealing
Whoever answers knows the line. No intermediate layers between the customer and the people producing.
- 04
Craft
Thirty years of making snacks build judgment: we know when a product is right and when it is not ready yet.
- 05
Respect for food
We make food. Safety and hygiene are not negotiated and not trimmed to win on cost.
How we work
Four things we do not negotiate
Deliver the order
An industrial customer does not need promises, they need product on the committed date. Delivery reliability is our first metric.
Lot-to-lot consistency
The same product must taste the same in January and in September. That is why formulation and process control are documented.
Sustainable pricing
We work in categories where channel margins are tight. Our cost has to let the customer make money.
Direct dealing
You speak with the people who produce and the people who decide. No intermediate layers stretching every answer.
Social responsibility
How we look after what surrounds us
We are a mid-scale food plant inside a metropolitan area. Our responsibility starts with what we can actually control every day: raw material, packaging, energy and the people who work here.
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Raw material use
In-line waste control and responsible handling of frying oil, disposed of through an authorized provider.
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Packaging and waste
Waste separation at the plant and work with packaging suppliers to reduce material without compromising product shelf life.
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Energy and water
Preventive maintenance program focused on process equipment consumption and on avoiding water waste during cleaning.
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People and community
Direct, local hiring, full statutory benefits from day one and a stable workforce: much of the team has been with us for over a decade.
Ready to build your brand?
Tell us what product you need, in what volume and for which channel. We reply with capabilities, lead times and next steps.